This sulfate-free cleanser starts hair smooth, reduces frizz and makes hair more manageable straight out of the shower.
The Straight Line features our very own (and very rare) gemstone blend that loosens hair’s natural curves – just add heat. It’s part of our new breakthrough smoothing technology that improves hair condition over time for lasting softness and increased manageability.
Who: The curly, thick, coarse, frizzy, unmanageable, unruly (or any combination thereof).
When: Whenever you wash, followed by Straight Conditioner.
How: Wet hair, lather well and rinse thoroughly. Follow with Straight Conditioner.